The Red Book Babies Poster Project was conceived in order to raise awareness about endangered species and crashing populations of animals in Ukraine and world in general. 

The posters feature a minimalist design, using simple geometric shapes and monochromatic colors, perspective and opacity to depict the animals in risk of vanishing. This style allows for a visually striking representation while emphasising simplicity and elegance.

The witty copywriting adds a touch of humor to the project, aiming to engage viewers and spark conversations about conservation.

The word "Baby" is strategically incorporated into the copy to evoke an emotional response and highlight the vulnerable nature of endangered species.

Overall, the Red Book Animals project posters are metaphors, making the abstract concrete and shouting out for help and empathy towards animals today.