jump@
An identity for a fictional local Ukrainian teleport company.
Brand Overview
Name: jump@
Motto: Wish you were here
Brand Essence
jump@ is a local Ukrainian teleportation company that offers a seamless, innovative, and instantaneous travel solution. With a focus on bringing people closer together, jump@ strives to eliminate the barriers of distance and time, ensuring that loved ones, business partners, and adventure seekers can connect effortlessly.
Core Values
1. Connection: Facilitating meaningful connections by reducing travel time to moments.
2. Innovation: Pioneering cutting-edge teleportation technology for safe and reliable travel.
3. Accessibility: Making teleportation an accessible option for everyone.
4. Community: Strengthening local communities by bringing people together.
5. Sustainability: Providing an eco-friendly alternative to conventional travel.
Visual Identity
Logo:
- Design: A sleek, modern representation of motion and connectivity. The "@" symbol is integrated into the logo, emphasizing the digital and futuristic aspect of the service.
- Colors:
- Primary Color: Electric Blue (#036eae) – symbolizes technology and innovation.
- Secondary Color: Vibrant Yellow (#fab01d) – represents speed and energy.
- Accent Color: White (#ffffff) – conveys serenity, freshness, balance and safety.
Typography:
- Font: Andale Mono Regular – a clean, modern sans-serif typeface that is both approachable and professional.
Brand Voice
Tone: Friendly, empathetic, and optimistic. The brand communicates with warmth and enthusiasm, assuring users of a joyful and reliable travel experience while emphasizing the emotional value of being close to loved ones and important places.
Tagline Usage
"Wish you were here" conveys the emotional and practical benefits of teleportation, emphasizing the ease of reuniting with loved ones and exploring new places. This tagline should be prominently featured in all marketing materials, advertisements, and customer communications to highlight jump@'s mission to bring people closer together.
Marketing Strategy
1. Emotional Storytelling:
- Create campaigns that feature personal stories of people reconnecting with family and friends through jump@.
- Utilize video content to capture the emotional impact of teleportation on relationships and experiences.
2. Digital Presence:
- Develop engaging content for social media platforms (Facebook, Instagram, YouTube) showcasing real-life teleportation experiences.
- Implement a referral program encouraging users to share their teleportation stories and invite others to try jump@.
3. Community Engagement:
- Partner with local events and festivals to offer teleportation services and increase brand visibility.
- Collaborate with local businesses to create special teleportation offers, promoting local tourism and commerce.
Customer Experience
App and Website:
- User Interface: Intuitive and user-friendly, allowing customers to book and manage their teleportation trips effortlessly.
- Features: Real-time updates, safety tips, customer support chat, and an integrated payment system.
- Personalization: Tailored travel suggestions based on user preference
Environmental Responsibility
jump@ is committed to sustainability by offering a green alternative to traditional travel methods. The company will regularly evaluate its environmental impact and strive to implement eco-friendly practices wherever possible.
Future Vision
jump@ envisions a future where teleportation becomes a commonplace mode of travel in Ukraine, enhancing personal connections and making the world more accessible. As the technology evolves, jump@ aims to expand its services to more locations, making instant travel a reality for an even broader audience. The company will continue to uphold its core values of connection, innovation, accessibility, community, and sustainability, ensuring that every journey with jump@ is not just about getting there, but about being there, with the ones who matter most.
